VINTheorem
Vehicle pricing for dealerships

Price every car against the market it actually sells into.

Inventory, trades, wholesale lists and the auction lane, priced by one rule your store sets once. Buy verdicts that read your own turn history, not a national average. Built by someone who spent twelve years inside a dealership’s data.

1  The problem

Three questions a store answers wrong every day

Every car on the lot, in the lane or at the desk comes down to the same three.

  1. What is this car worth here?

    Not what it books for. What it sells for in the market your store actually sells into. VINTheorem prices every unit that way and shows its work, so the number can be argued with.

  2. What should I pay for it?

    Retail minus what it costs your store to own the car and the margin it has to earn here. Enter a VIN and miles and get a recommended retail, a purchase price and a max bid.

  3. Should I buy it at all?

    That depends on the lot, not the car. The verdict reads your store’s own turn history. A fast mover is a buy even at a small loss. A slow mover has to earn its margin. Buy or pass, with the reasons.

2  The products

Four places a store prices a car, one way of doing it

Each product answers the three questions where the car happens to be: on the lot, on a seller’s list, at the desk, or on the block.

  1. 01 · Market position

    Inventory Management

    Every unit on the lot priced against its market, with days on lot, aging and what is standing still, by store. Appraise a single VIN from the same screen.

  2. 02 · Wholesale lists

    Appraisal

    A seller’s whole list priced at once, every VIN given a number and a verdict, before the seller’s coffee is cold.

  3. 03 · Customer trade-ins

    Trade Appraisal

    The desk. Two numbers, not one: what the car is worth to the store and what the customer is shown, and where the deal stops working.

  4. 04 · At the block

    Auction Lane

    Seconds, not minutes. What a VIN is worth and whether to bid, while the car is still on the block.

Sold per rooftop, per product. Hosted, one login per person, nothing to install.

3  One rule, every product

Set how you price once. Everything inherits it.

Your market, your radius, what counts as a fast mover and how much room it gets. Decide it once and every product, every store and every buyer prices from the same rule. Describe it in plain English and VINTheorem writes it down. The desk, the lane and the wholesale list stop disagreeing with each other.

Also on the platform
  • A dashboard you shape. The numbers you want every time you land, from your own inventory.
  • Reports with a CSV behind them. Money standing still, look-to-book by buyer and by store, and any report you ask for.
  • An assistant that looks things up. Stock, a vehicle, lot history, the rules in force. It reads the record instead of guessing.
  • Roles by store. The owner sees every store and decides who sees what.
4  Who built it

Built by someone who lived it

I spent twelve years inside a dealership, analyzing and combing its data. The pricing tools we paid for priced the car. None of them priced the car for our store: what it would sell for here, what it cost us to own it, and whether this lot turned that model or sat on it.

VINTheorem is that part, written down and run the same way every time. The store sets the rule. The reasons are shown. It is built, it is running, and it takes the shape of the dealership that adopts it.

Jason Murri Founder, VINTheorem jason@vintheorem.com